Jeanne Defines Separates
Jeanne was one of a core of young emerging fashion designers
that developed an easy-to-wear, "American style" after
WWII. It was a style with simpler lines, a little more casual,
with less class distinction. The new "working woman" needed
the illusion of more outfits, and coordinating separates fulfilled
that illusion. It was a completely American concept, but it was
up to clever designers like Jeanne to make it practical and attractive
at the same time. Both Loomtogs and Sportwhirl were devoted to the production of "separates",
but Jeanne's interpretation was unique. Originally the word referred
mainly to athletic skirts-and-blouses or sweaters-and-skirts.
"
But Jeanne has helped the word's meaning to grow until now a wearer
of her separates can be suitably dressed for almost any conceivable
occasion from an early morning class or supermarket shopping trip
to a formal evening affair. She has also added to her line a few
one-piece dresses, together with suits and coats, but its basic
is still those separates which form the backbone of so many American
wardrobes." An excerpt from Beryl Williams', "Young Faces
In Fashion".
Beryl Williams quoted Jeanne as saying, "Separate top and
bottom--that's all there is to it really. And there's no reason
why the two things can't make up into formal evening wear as well
as into something for a long country walk."
Jeanne also said, "They [separates] can be just about anything
these days. They're more a way of dressing than any particular
kind of clothes for particular occasions."
As an example of formal separates, in the midst of designing corduroys
and denim separates in 1950, Jeanne came up with a romantic evening
dress in white voile separates; it had a low puffed sleeve, black
patent belt and full skirt. It appeared in the May 1950 "Glamour" Magazine
in a "Cruise" section for a "glamour evening".
Having the moderate price niche, both Loomtogs and Sportwhirl
marketed their inexpensive, yet high-style fashions to the masses.
More women could afford their separates, and the more that were
sold, the more exposure they received. More women would buy what
they saw other women wearing. It was a very positive cycle which
popularized Jeanne Campbell's designs. They received world-wide
distribution. |